diff --git a/.env.flaskrun b/.env.flaskrun
new file mode 100644
index 0000000..968d272
--- /dev/null
+++ b/.env.flaskrun
@@ -0,0 +1,6 @@
+# Only useful for development, source this
+# after the virtualenv and before running `flask run`.
+
+export FLASK_APP="flaskr"
+export FLASK_ENV="development"
+export FLASK_RUN_EXTRA_FILES="content.yml"
diff --git a/README.md b/README.md
index e2f0eb9..6a1f0c6 100644
--- a/README.md
+++ b/README.md
@@ -56,13 +56,10 @@ Then, source it to enable it.
 ## Development
 
     source venv/bin/activate
-    export FLASK_APP=flaskr
-    export FLASK_ENV=development
-    export FLASK_RUN_EXTRA_FILES="content.yml"
+    source .env.flaskrun
     flask run
 
 Then, visit http://localhost:5000
 
-> We're trying to remove the need for the `export` statements, but…
 
 
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